ANSWER ENGINE OPTIMIZATION · FOR LAW FIRMS
When clients ask AI for a lawyer, be the firm it names
Your future clients now ask ChatGPT before they open Google. Citavion gets your firm cited by ChatGPT, Perplexity, Gemini, Claude, and Google’s AI Overviews, so you are the answer they act on, not the result they never scroll to.
42% now use ChatGPT to find attorneys 5 engines covered Law firms only
Before Citavion
With Citavion
EXAMPLE
An illustration of the shift we create: your firm moves from absent in the AI answer to the source it cites.
of consumers now use ChatGPT for attorney research, up from 9% in 2023
click rate on a result when an AI Overview appears, versus without
of the time the #1-ranked site is even named in AI answers
The shift
Search did not disappear. It started answering.
Clients used to scroll ten blue links and choose. Now an answer engine reads the web, names two or three firms, and hands over a shortlist. If your firm is not on it, you were never in the running.
The old game
You rank #1 on Google
You paid for SEO for years and earned the top spot. But the searcher does not scroll anymore. The AI summary sits above your result and answers the question for them.
›Rankings you cannot tie to new matters
›Traffic quietly falling as AI Overviews expand
›Content written for crawlers, not citation
The new game
The AI names a competitor
The same question, asked in ChatGPT, returns three firms. The client calls one of them. Being citable is now the line between growth and silence.
›Cited as the source the AI trusts
›Named in the shortlist before the click
›Content built to be extracted and attributed
WHAT IS AEO?
Answer Engine Optimization is the practice of structuring a law firm content and authority so AI systems, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, cite it as the source when someone asks a legal question. Where SEO competes for a ranking, AEO competes to be the answer.
What we do
Everything it takes to become the cited authority.
Not a rebranded SEO package. A citation system, engineered around how answer engines discover, read, trust, and attribute a source.
AE
Complete AEO Audit
See which questions AI answers for your clients, who gets cited today, and the roadmap to change it.
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Q&
On-Page AEO
Answer-first pages, one question each, attorney-bylined, structured so AI can lift and attribute your expertise.
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Technical AEO
Schema, structured data, entity, and clean AI-crawler access so machines can read and trust your firm.
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Off-Page AEO
Digital PR, legal directories, quality backlinks, reviews, and community presence.
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Monthly Reporting
Citation tracking across all five engines, question by question, so you can verify progress yourself.
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The Complete System
All five levers run as one program. See how the pieces fit and what an engagement looks like.
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Who we help
Which law firms is AEO best for?
AEO works best where clients ask specific, recurring, high-stakes questions and the law keeps changing the answers.
Employment & Labor
Employer-defense compliance
Business Immigration
H-1B, O-1, EB-1/NIW, EB-5
Corporate & Startup
Formation, financings, GC
Intellectual Property
Patent & trademark
Tax & Controversy
Business tax & disputes
Estate & Trusts
High-net-worth planning
Privacy & Cyber
Data & breach response
Your practice
If clients ask AI, talk to us
Questions, answered
What firms ask before they start.
What is Answer Engine Optimization (AEO) for law firms?
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AEO is structuring your firm content and authority so AI answer engines cite your firm as the source when a client asks a legal question. Unlike SEO, which competes for a ranking, AEO competes to be named in the answer itself.
Why is my law firm not showing up in ChatGPT or AI search?
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Most firms are invisible to AI because their pages are written for Google rankings, not citation: no direct answer up top, weak structured data, and thin authority signals.
How is AEO different from the SEO we already pay for?
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SEO earns a position in the list of results. AEO earns a citation in the AI answer above them. AEO rewards direct extractable answers, structured data, freshness, and verifiable expertise.
How long until our firm starts getting cited?
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Early movement in featured snippets and AI Overview mentions typically appears within 45 to 90 days, with broader citation growth building after that.
Do you work with competing firms in the same market?
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No. We optimize one firm per practice area per market and defend those citation positions exclusively for that client.
See who AI cites for your practice today.
We will run your firm real client questions across every answer engine and show you the exact gap. Free, no obligation, and yours to keep.