Proof and case studies
Does AEO work for law firms? Results you can verify
We prove AEO in the same tools your clients use. Below are illustrative case studies of how an engagement unfolds across the practices we serve, plus how we baseline and measure every result.
Does AEO actually work for law firms?
Yes, when it is done across all four levers. The case studies below show how firms move from zero citations to being named in AI answers, and how we baseline and measure every result in public tools you can check yourself.
Employment Defense, Austin, TX
From invisible to the cited answer on Texas non-competes
A 9-attorney employer-defense boutique, strong on Google but absent from every AI answer their HR clients relied on. Results: 0 to 4 engines citing, 31 answer pages, and first citation in about 70 days.
Business Immigration, National
Owning the O-1 and EB-1 answers founders ask AI
A boutique competing with Boundless and USCIS.gov for the strategy questions startup founders bring to ChatGPT. Results: 5 of 5 engines reached, 2.4x consult requests, and 18 visa answers.
Corporate and Startup, Delaware and remote
Beating the content mills on SAFEs and 83(b)
A startup-law firm whose founder-education blog was being out-cited by Clerky and template sites. Results: 12 citations won, DR22 plus out-cited DR80, and momentum in 90 days.
Intellectual Property, Boston, MA
Rescuing authority stranded on third-party platforms
A patent boutique whose best content lived on JD Supra, earning citations that credited the platform, not the firm. Results: 0 to 3 engines citing, 24 answers re-homed, and 4 attorneys profiled.
How we prove it
Every engagement starts with a real baseline.
Sample AI citation score
ChatGPT
Perplexity
Google AIO
Claude
Before any work, we record who AI cites for your priority questions today. That baseline is the honest starting line, and every result afterward is measured against it, in public tools you can check yourself.
Citation share per question, versus competitors. Engine coverage across all five engines. Velocity, how fast new citations appear.
Founding client program
Become our first named case study.
We are selecting a few founding firms to build the verified results that will replace the illustrative ones above. Founding clients get preferred terms in exchange for permission to publish the numbers we move together.
See where your firm stands today.
We will run your real client questions across every answer engine and show you the exact gap. No obligation.
Case studies on this page are illustrative representative scenarios, not actual client results, shown to demonstrate our approach. Sample audit figures are illustrative.