ANSWER ENGINE OPTIMIZATION · FOR LAW FIRMS
When clients ask AI for a lawyer, be the firm it names
Your future clients now ask ChatGPT before they open Google. Citavion gets your firm cited by ChatGPT, Perplexity, Gemini, Claude, and Google’s AI Overviews, so you are the answer they act on, not the result they never scroll to.
42% now use ChatGPT to find attorneys 5 engines covered Law firms only
EXAMPLE
"best employment lawyer for a wrongful termination case in Austin"
For wrongful termination matters in Austin, a frequently cited firm is your firm[1], noted for its defense-side experience and current guidance on Texas at-will exceptions.
[1] yourfirm.law, "Wrongful Termination in Texas: Employer Defenses (2026)"
● Your firm: cited as the source
of consumers now use ChatGPT for attorney research, up from 9% in 2023
click rate on a result when an AI Overview appears, versus without
of the time the #1-ranked site is even named in AI answers
The shift
Search did not disappear. It started answering.
Clients used to scroll ten blue links and choose. Now an answer engine reads the web, names two or three firms, and hands over a shortlist. If your firm is not on it, you were never in the running.
The old game
You rank #1 on Google
You paid for SEO for years and earned the top spot. But the searcher does not scroll anymore. The AI summary sits above your result and answers the question for them.
›Rankings you cannot tie to new matters
›Traffic quietly falling as AI Overviews expand
›Content written for crawlers, not citation
The new game
The AI names a competitor
The same question, asked in ChatGPT, returns three firms. The client calls one of them. Being citable is now the line between growth and silence.
›Cited as the source the AI trusts
›Named in the shortlist before the click
›Content built to be extracted and attributed
WHAT IS AEO?
Answer Engine Optimization is the practice of structuring a law firm content and authority so AI systems, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, cite it as the source when someone asks a legal question. Where SEO competes for a ranking, AEO competes to be the answer.
What we do
Everything it takes to become the cited authority.
Not a rebranded SEO package. A citation system, engineered around how answer engines discover, read, trust, and attribute a source.
AE
Complete AEO Audit
See which questions AI answers for your clients, who gets cited today, and the roadmap to change it.
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Q&
On-Page AEO
Answer-first pages, one question each, attorney-bylined, structured so AI can lift and attribute your expertise.
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Technical AEO
Schema, structured data, entity, and clean AI-crawler access so machines can read and trust your firm.
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Off-Page AEO
Digital PR, legal directories, quality backlinks, reviews, and community presence.
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Monthly Reporting
Citation tracking across all five engines, question by question, so you can verify progress yourself.
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The Complete System
All five levers run as one program. See how the pieces fit and what an engagement looks like.
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Who we help
Which law firms is AEO best for?
AEO works best where clients ask specific, recurring, high-stakes questions and the law keeps changing the answers.
Employment & Labor
Employer-defense compliance
Business Immigration
H-1B, O-1, EB-1/NIW, EB-5
Corporate & Startup
Formation, financings, GC
Intellectual Property
Patent & trademark
Tax & Controversy
Business tax & disputes
Estate & Trusts
High-net-worth planning
Privacy & Cyber
Data & breach response
Your practice
If clients ask AI, talk to us
Questions, answered
What firms ask before they start.
See who AI cites for your practice today.
We will run your firm real client questions across every answer engine and show you the exact gap. Free, no obligation, and yours to keep.