Intellectual Property
Rescuing authority stranded on third-party platforms
Firm profile: Intellectual Property · Market: Boston, MA · Service: Complete AEO · Timeframe: ~4 months
engines citing the firm’s own domain
answers re-homed from third-party sites
attorneys built into recognized entities
The challenge
Great content, earning citations for someone else.
The firm’s attorneys published expert material, but almost all of it lived as client alerts on JD Supra and Lexology. Those platforms are DR-90 giants, so when AI cited the firm’s insight on ‘provisional vs non-provisional patent’ or ‘how much does a patent cost,’ the citation credited the platform, not the firm’s own domain. Their site was thin, and the attorneys were not marketing-native. Their authority was real but homeless.
The approach
Bring the authority home, then amplify it.
The Complete AEO program re-anchored the firm’s expertise on assets it owned:
Re-homed answers: 24 key questions rebuilt as answer-first pages on the firm’s own domain, so citations point to them.
Attorney authority: registered patent attorney credentials, USPTO registration numbers, and issued-patent records structured as proof.
Off-page work: digital PR in tech and startup press, quality backlinks to the new pages, directory profiles, and reviews.
Schema and freshness: Attorney and Article markup plus updates tied to USPTO fee and rule changes.
The result
The firm's own name in the answer.
As authority consolidated on owned pages backed by verifiable credentials, the firm’s own domain began getting cited where a third-party platform used to be, moving from zero to three engines on priority questions. Four attorneys became entities the engines recognize, and the firm finally owns the citations its expertise had been earning for everyone else.
“Our best writing was making JD Supra look authoritative. Now it makes us look authoritative, to the AI our clients actually ask.”
Partner, patent boutique · illustrative
Services used
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This case study is an illustrative representative scenario, not an actual client engagement, shown to demonstrate our approach.